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Mike Vallely in the Garage w/ Rizzo. Photo: David Ratunuman.

After two weeks on the road, I have returned to Garageland.
But I am NOT back to “the grind” and “the hustle”.
I find those expressions to be offensive and lacking sincerity, and they have NOTHING to do with what Street Plant is.
To “hustle” and “grind” is to compete, and there is no Freedom in that.
Business is NOT the “art of war” it is a Presentation of Values.
Street Plant is an unfolding from within, a Dream being Lived!
We are NOT chasing after anything — We are simply Following Our Bliss!
Nothing about what We do is a “grind” — It is Fun!
Nothing about what We do is a “hustle” — It is an Honest Expression of Our Love for Skateboarding!
Maybe these are just plays on words, but to Us, the distinction is Important.
The World does not need “hustlers” — It needs Soul Entrepreneurs!
People who Love what they do, who have a Sense of Positive Purpose, and who pursue their Work as its Own Reward.
There is Great Value in that for the Individual, and there is Great Value in that for Society.
Yes, We Work Hard to Actualize Our Dreams.
But we are NOT forced out of bed in the morning by an alarm signaling the start of a race.
We are awoken by a Love for Life and for the Work at hand.
This is NOT just our business, this is NOT just our company, this is NOT just a means to an end.
This is Who We Are!!!!

100% Independent Skateboarding for Love, for Fun.
No rules, no divisions, no schools.
Just a Skateboard as a Paintbrush and the World as an Empty Canvas.
Skate. Create. Enjoy!

Mike Vallely

Kristian Svitak, Mike Vallely, Joey Jett. Oceanside, CA. By: Rob Wallace.

Kristian Svitak, Mike Vallely, Joey Jett. Oceanside, CA. By: Rob Wallace.

At its best, Skateboarding is unorganized, unsanctioned Play.
But the skate-media and the skate-industry place image and competition above Fun.
In the name of “skate-culture” they present a monologue of short sighted corporate initiative.
A “lifestyle” that comes with an entrance examination.
You have to pass the test to enter their small, gray ghetto where they worship technique, reward conformity and create distinctions.
The megaphone has been hijacked by those who seek to own and devour.
It’s the decay of anything substantive in Skateboarding.
It’s the dumbing down of Skateboarding.
We believe there is a Better Way!

We seek to Create and Inspire!
We value Skateboarding as an Uplifting and Meaningful pursuit that ALWAYS pushes FORWARD, beyond and outside of the institutions and organizations that have accumulated around it.

We believe that Skateboarding is an Uprising, an Insurrection Against the judges,
the rule books and impersonal corporations.
A True Revolution in Action.
Not this sorry version of defiance that the skate-media continues to shill.
What may have been natural and warranted some 20, 30 or 40 years ago, is now just a tiresome pose. The core of “skate-culture” is stagnant, it’s the past.
We want to participate in the Never-Ending-Now!

We have a Passion for Skateboarding.
We believe in Creative, Expressive, Fun Skateboarding.
To us, Skateboards aren’t some soulless product you buy at the mall.
They aren’t some means to an end.
They are an end in themselves.
We are Product Driven, we are People Driven, we are Values Driven!

Come as you are!
No rules, no divisions, no schools.
Just a Skateboard as a paintbrush
and the world as an empty canvas!

With Open Arms and Open Hearts, we’ve come to Play!
Onward, Together, We Ride!


Emily & Mike in Garageland. Photo: Rob Wallace.

Emily & Mike in Garageland. Photo: Rob Wallace.

Two years ago my daughter Emily and I set out to create a Skateboard Company unlike anything we had ever seen or experienced before:
One with a Positive Purpose, with an Optimistic Point Of View, one with a Backbone.
One that Believes in and Stands for Passionate, Creative, Expressive, Fun Skateboarding.
One that is Product Driven, People Driven, Values Driven.
One that seeks Connection, Inspiration and an ongoing Positive Dialogue.
One that, instead of just making stuff, seeks to make a Difference.
And every day here in Garageland we put our Philosophy into Action.

Much Love and Thanks to ALL of our Friends, Family and Supporters Worldwide: The Street Plant Battalion!

Thank You for being in our Dream and for letting us be in yours.

With Open Hearts we Push Forward!

— Mike Vallely

Street Plant is a 100% Independently owned and operated Family business.
We exist to Support, Service, Inspire and Empower our customers – Skateboarders – The Freest, most Unique and Creative people on the planet – By making the highest quality Skateboards and Skateboard accessories.

100% Independent Skateboarding for Love, for Fun.
No rules, no divisions, no schools.
Just a Skateboard as a Paintbrush and the World as an Empty Canvas.
Skate. Create. Enjoy!

— The Vallely Family

Do Good

1. Love and Support Each Other.
2. Pursue our Work and Dreams with Purpose and Passion.
3. Do something Good with our Lives and our Time.