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The Future

The Future of Skateboarding wears a Smile and greets us with Open Arms.
It says: I don’t care where you’ve been — All that matters is where you’re going.
The Future of Skateboarding isn’t rolling around in broken glass in the gutter, or self-congratulating itself behind velvet ropes.
It’s dripping sweat at the local skatepark, it’s pushing with purpose down the street and it’s helping a new skater learn to drop in.
The Future of Skateboarding is not driven by corporate initiative.
It grows outward from its participants and it’s the participants themselves who light the road ahead by opening shops, starting their own brands and taking care of their own.
The Future of Skateboarding cannot be found between the covers of a magazine, amidst the commercials streaming across a screen or downloaded into some static space. It’s outside, breathing the fresh air and seeking new terrain.
The Future of Skateboarding has a Gentler Touch but a Stronger Grip and Always seeks Elevation.
It values kindness, respect and humility and fosters those qualities in its participants.
The Future of Skateboarding is Open Hearted.
The Future of Skateboarding is Fun.
The Future of Skateboarding in Now!

Photo: Mark Nisbet.